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What is a Lead generation website? A lead generation website does just that. It is a website that is usually rented out on the internet. These websites educate the visitors of a product or service and the industry it operates within addition to giving the visitors the opportunity to provide qualitative information to a sales team. In Online digital marketing this usually involves collecting the visitor's contact information via a web form or in other cases the telephone number will route to the current tenant that rents the space. The lead generation process will attract leads (your potential customers) in a contact management or marketing software system with the hope of nurturing them throughout the buying process to help convince them about your offerings and than convert them into paying customers. |
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