Social media advertising is much more effective way to nurture leads and transform prospective customers into loyal ones, even if you do not have a website yet. This is because social media allows you to engage and interact with consumers unlike any other advertising platform. This is something that you can't really do traditionally. Social media advertising allows you to target and re target ideal consumers. With sophisticated targeting capabilities, social media platforms like Facebook help you target your ideal buyers, which allows you to drive more relevant traffic to your site. Social media enables you to add value to your stakeholders in a target way, allowing you to communicate faster, more often and with greater relevance. Satisfied customers are more likely to share their experiences with others online which will in turn help promote your brand and bring in new customers.